Logo design trends


 

We live in an unstable time, and this is reflected in many areas of life, including design. Trends reflect the spirit of the era, our values and aspirations. New styles and trends appear every year. Some of them are short-term, while others remain relevant for a long time. These 10 graphic design trends will be popular in 2020.


Elements of nature


In connection with urbanization and digitalization of the modern world, people are increasingly drawn to the elements that connect them with nature. There is already a trend in graphic design to use shapes and colors inspired by landscapes, trees, leaves and animals.


Abstractness


Clear forms and lines are gradually fading into the past, and abstract elements are taking their place. They contrast perfectly with the austere layout and grab the viewer's attention. This trend is characterized by the fact that it uses a visual language of various shapes, colors and lines to create compositions.


Unusual color combinations and blur effects


Bright gradients have already been popular this year and will continue to hold their ground next year. More and more graphic designers are adding blurry color transitions and noise to their work. This combination makes design elements, typography, and images brighter and more engaging.


3D typography


This destination will be especially popular in 2021. 3D letters of various shapes, colors and sizes, both animated and static, look very impressive. Already now they can be seen everywhere: on websites, billboards and in print media.


Symbols


Symbols have been used since prehistoric times, long before the advent of graphic design. They are now used to reveal an idea and present a product. They are usually represented by icons, icons and words and help to overcome the language barrier.


Monochrome


Minimalism can be used not only in shapes, but also in colors. A monochrome color scheme also helps create an engaging visual. Black and white backgrounds work well with text, as well as graphics, symbols, and images.


Retrofuturism


This style evokes nostalgia for a time when people dreamed of a fully automated future with flying machines and exploration of distant galaxies. The popularity of retro-futuristic design in 2021 will help bring back an optimistic outlook on the future.


Geometric shapes


Even simple geometric shapes can add a lot of meaning to a design. This trend is observed in the works of this year and will remain relevant in 2021. Geometric shapes are great for both 2D and 3D designs.


Classic vintage fonts


More and more elegant, vintage-style fonts have been released lately. For example, Glamor Absolute, which is suitable for various projects. These fonts add a nice vintage feel to your designs.


Emoji


Social media influences not only our daily life, but also graphic design trends. Since emoji are a popular way to visualize emotions and state of mind, designers have begun to use them in website design and product packaging.

 

By: Freepikpremium Team


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