1. Simplification
For years now, top brands have been simplifying their emblems one by one. And it is no coincidence that the trend towards minimalism is not going to give up its positions. First, simple images adapt well to modern digital formats, and secondly, they are easier to perceive in the times of clip thinking. To update the logo, save it from unnecessary details and complex patterns.
2. Calling fonts
Show your brand personality with creative typography! In 2021, creating bold fonts from scratch will be relevant to help you differentiate yourself from competitors and evoke emotions from potential customers. Keep in mind that the typeface should match the character of the company and be easy to read.
3. Gradient
Think back to the new colors that recently appeared in the Facebook Messenger logo. The brand has updated the logo using a trendy trick - a gradient.
In 2021, subtle transitions of shades of the same color will be especially relevant. Such images look dynamic, stylish, voluminous. When working with an image, do not forget to check that all the nuances of shades are displayed correctly both on the screen and when printing.
4. Escaping letters
The tendency to destroy text will continue to be popular next year. Faded colors, unfinished lines, gaps in the lines of letters - all these techniques draw attention to the emblem, make it elegant and mysterious. Remember: in destruction, it is important to observe the measure so that the image can be easily recognized.
5. Overlay symbols
Want to make your logo more creative? Work with its components, for example, make any element double, turn the letter "O" into two circles, or add non-standard graphics to the text. After that, put the new elements on top of each other and paint them in different colors - this will make the logo more original and more voluminous.
6. Negative space
The figure with the cue between the letters “S” and “T” in the WST logo, the profile of the bird in the letter “A” in the Arnott's Group logo are examples of the use of negative space. Think about the main symbol of your brand and whether you can fit it in the empty space next to letters or shapes. This technique will make the logo unique and draw the attention of the audience.
7. Very thin lines
Restrained colors, simple shapes, sans-serif fonts drawn with the finest lines are one of the trends of 2021. Some companies add letter breaks to these techniques, which looks concise and elegant. This logo also has technical advantages: it is easy to scale and display both on mobile screens and in print.
8. Thoughtful mess
Scatter letters all over the logo, arrange them in a ladder, or arrange them with asymmetrical shapes. This is great for creative brands that want to make a name for themselves and grab attention. But don't forget that even chaotic designs need to be well planned to get the message across.
9. Harmony
Symmetry, restrained typography, lack of serifs - as an alternative to chaos, trends 2021 offer balance. Is your audience wary of creativity? Offer it a discreet, harmonious logo, especially since it won't have any problems with scaling and reproduction.
10. Monograms
Classics are in trend again, but with some reservations. In 2021, the monogram should be modernized with fashion trends - from bold fonts to playing with geometric shapes. Such techniques will grab attention and make the logo relevant.
From the article, you learned about the main trends for the next year. In fact, there are many more trends, so don't be afraid to be creative, combine different styles and shapes. Remember that the main purpose of a logo is to show the character of the brand and be remembered by the audience.
By: Freepikpremium Team